VR Showroom for the “El Médico de la puerta de al lado 2024” event.

Salud · Realidad Virtual

Purpose

Creation of a virtual meeting space for two dermatologists for a live broadcast at the "El Médico de la puerta de al lado 2024" event.

Client

Viatris is a global pharmaceutical and healthcare company that combines generic and branded pharmaceuticals to improve access to treatments worldwide. With an extensive portfolio of products and a unique distribution network, it offers solutions for a wide range of healthcare needs, from acute to chronic diseases, at all stages of life.

A Virtual Reality application was developed to facilitate an immersive meeting between two dermatologists, allowing them to hold a discussion about virtual connection spaces and their impact on the healthcare sector.

It was the first session of the event titled: “Can you imagine the Metaverse of the door next door? Well, as you can see, the future has arrived to stay… some say a true revolution awaits us… let’s travel for a few minutes into the dermatology of the Metaverse”, with the participation of Dr. Raúl de Lucas Laguna from the Matadero stage in Madrid and Dr. Pablo Coto from Oviedo.

The virtual space, designed as a presentation stage, allowed specialists to interact through personalised avatars in an immersive environment. Although the meeting took place entirely in the virtual world, the conversation was broadcast live to the audience present at the physical event, providing an innovative experience that combined VR technology with the immediacy of a live broadcast.

Thanks to this innovative solution, the two doctors were able to communicate and interact as if they were in the same place, overcoming geographical barriers and taking medical communication to a new level.