Offer a unique immersive virtual experience, designed exclusively for attendees of the SEC24 event. The initiative aims to combine technological innovation with the presentation of a pharmaceutical product, providing an interactive environment that enhances learning and participation for attendees.
Daiichi-Sankyo is the leading pharmaceutical company in Japan and one of the top twenty globally. With a work philosophy centred on excellence, Daiichi-Sankyo provides patients with high-quality products for the treatment of hypertension, acute coronary syndrome, osteoporosis, and cholesterol. Additionally, the company invests above the industry average in R&D, aiming to find therapeutic solutions for widespread diseases such as cardiovascular issues and cancer.
The Virtual Reality experience developed for SEC24 offers an innovative and educational immersion, allowing attendees to explore content dynamically. With an approximate duration of 10 minutes, this individual activity enables each user to progress at their own pace, ensuring smooth and personalized interaction.
The activity begins with a brief introduction to the virtual environment, where the user performs a simple task to become familiar with the controls and interactions in Virtual Reality. Next, an immersive video filmed with 360º technology is presented, highlighting the values of Daiichi-Sankyo and its commitment to sustainability.
After this introduction, the experience becomes fully interactive. Participants must solve cardiology related challenges in order to progress. Each correct answer unlocks pieces of the product’s quality seal until all stages are completed. All this takes place in a “Honey, I Shrunk the Kids” style perspective.
This initiative redefines the presentation of pharmaceutical products at medical events, providing a disruptive experience that captures the user’s attention, allowing them to discover the features and benefits of the client’s products in an innovative way.
If you haven't found what you are looking for, please do not hesitate to contact us.
Email: imagine@immersiveoasis.io
Tel.: +34 672 246 223
