Provide a detailed view of the manufacturing processes of the factory’s star product.
Miguelitos Ruiz is a family-owned company and a benchmark in the production of the famous puff pastry filled delicacy known as the *Miguelito*. The factory combines pastry-making tradition with innovation, offering a wide variety of its signature product. Its products, protected under the collective brand “Miguelitos de La Roda,” are distributed throughout Spain and have become a true gastronomic and cultural icon of Castilla-La Mancha.
With the objective of offering a faithful, clear, and engaging representation of the manufacturing processes of one of the most iconic pastry factories in La Mancha, we developed an immersive project in 360º video format that provides a unique tour of the Miguelitos Ruiz factory.
The project focuses on two complementary fronts: on the one hand, ensuring an effective and safe experience in the representation of machinery and production spaces, something essential in the industrial sector; and on the other, creating content that could be used both to bring the brand closer to the general public and to support the internal training of staff.
General public: We designed an immersive 360º video experience that allows viewers to closely discover the magic behind the making of the Miguelitos. This experience strengthens trust between the brand and its consumers, while also providing informative entertainment accessible at fairs, events, or at the official Miguelitos Ruiz factory store.
Onboarding training: We created a 360º video version aimed at new employees, clearly showcasing the production processes. This experience supports staff training, simplifying onboarding and ensuring the transmission of the artisanal quality that defines the brand.
• Defined narrative that guides the user through each stage of production.
• Close-up perspective, with realistic depth of field that facilitates understanding of spaces and processes.
• Visual impact: the immersive experience enhances memory retention and viewer attention.
• Innovation: being pioneers in incorporating this type of solution in the pastry sector sets the brand apart and reinforces its values against the competition.
With this tool, not only is staff training optimized, but it also creates a powerful communication tool that brings the pastry-making tradition of “Miguelitos Ruiz de La Roda” to audiences anywhere in the world.
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Email: imagine@immersiveoasis.io
Tel.: +34 672 246 223
