Improve product knowledge, enabling healthcare professionals to develop greater precision and confidence in the placement and management of the IUD. Additionally, it aims to facilitate informed decision-making by integrating educational resources that reinforce learning in a safe, risk-free environment.
Bayer is a global company with core competencies in life sciences, specifically in the fields of health and nutrition. Its products and services are designed to meet essential human needs in these areas, while also addressing the challenges arising from global population growth and aging. With a strong commitment to sustainable development, Bayer aims to create a positive impact through its business operations.
BAYER – Virtual IUD is an innovative product demonstration solution that uses Virtual Reality to refine healthcare professionals’ skills in the selection, placement, and management of the IUD through an interactive simulation.
The experience begins with the presentation of a clinical case that outlines the patient’s medical history and habits. This allows users to assess the context before proceeding with the simulation, promoting a comprehensive approach to the selection and placement of the IUD.
Furthermore, the integration of clinical cases with a multiple-choice question system reinforces knowledge retention, increasing the impact of commercial initiatives.
Immersive experiences are transforming communication with prescribers, making it more accessible, effective, and collaborative.
The application has been presented at major medical meetings, such as the 17th Congress of the Spanish Society of Contraception and the XXXIX Meeting of Gynecologists and Obstetricians and XVI Meeting of Nurses and Nurses of the Catalan Regions. Their reception has reflected the growing interest of the health sector in innovative technologies, reaffirming the role of Extended Reality in the future of medicine.
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Email: imagine@immersiveoasis.io
Tel.: +34 672 246 223
