The creation of an interactive, multi-user virtual space designed for the demonstration of the pharmaceutical product's mechanism of action. A hands-on activity with the active participation of all attendees.
Bayer is a global company with core competencies in life sciences, specifically in the fields of health and nutrition. Its products and services are designed to meet essential human needs in these areas, while also addressing the challenges arising from global population growth and aging. With a strong commitment to sustainable development, Bayer aims to create a positive impact through its business operations.
The project is developed for groups of medical professionals and takes place in a virtual conference room. In this space, the mechanism of action of the medicine’s active ingredient, its effects on the human body, and a recreation of patient profiles where it can have the greatest impact are presented in a completely unique way.
The project consists of two separate applications: one for attendees, which allows direct interaction with the content, and another for the medical team, with exclusive access to the controls of the 3D models and on-screen presentations.
High-definition 3D models are displayed at the centre of the virtual room. Users can modify the size and viewing angle in real time. Among the models is an interactive demonstration of a heart in cross-section. The showcase also features a range of other anatomical models and simulations are shown, including:
Visualisation of specific molecular groups and simulation of the interaction process between the medication and the cell.
A representation of the cardiovascular system and how it evolves with the use of the medicine.
The following three types of patient profiles with cardiovascular conditions and their clinical data are presented: name, age, diagnoses, current pharmacology, etc. Additionally, a section on personal interests is included to help create the context of the patient and empathize with their situation.
The experience is complemented by a case study of a patient with heart failure, in a multi-user format, and structured in several phases:
· Case Start: visualisation of the patient’s personal data and conditions.
· Knowledge Assessment and Quiz: a series of multiple-choice questions to reinforce understanding of the case.
· Multimedia Support: access to supporting materials, including electrocardiograms, X-rays, laboratory analysis, and monitoring data.
· Practical Interaction: simulation of clinical procedures, such as performing a transesophageal echocardiogram and cardioversion.
· Case Closure: Conclusion of the process with the analysis of the patient’s progression after the intervention
As a result, this project not only drives the adoption of immersive technologies in the healthcare sector but also reinforces Bayer’s commitment to health by providing a formative VR experience that integrates innovation, interaction, and real-time practical application.
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