LBE Escape Room for Metacardio 2024

To reflect the history and values of Daiichi-Sankyo, a multi-user experience based on the escape room concept has been developed, where participants must solve a series of challenges as a team to reach the final goal.

Unlike traditional escape rooms, this experience uses LBE (Location-Based Entertainment) technology in Virtual Reality, an innovative and highly effective solution for events. This approach not only strengthens the company’s branding but also provides an immersive and dynamic activity that promotes collaboration among participants.

Specifically designed for implementation at events, the experience features two modes of operation:

• Master Mode: controls the experience in real time, being able to communicate with the participants, give them clues and make everything run smoothly and adapted to the team.

• Assistant Mode: participants are grouped into teams to enter the virtual environment and solve the puzzles and clinical cases presented in the shortest time possible.

The escape room is divided into several phases, each set in different periods of pharmaceutical history, from the early laboratories of 1900 to modern state-of-the-art facilities. The escape room features a number of specific interactive elements, ensuring a more immersive and stimulating environment that enhances interaction among group members.

Through immersive interaction and team challenges, participants not only have fun, but also strengthen their connection to the brand and its principles, making this initiative an effective tool for branding and engagement.