Attracting visitors to the Oviedo City Hall stand at fairs and events, strengthening the city's image as a reference for history, gastronomy, and innovation. The aim is to engage visitors in a fun activity that offers a memorable experience during their visit to the stand, sparking their interest in including Oviedo in their list of future travel destinations.
The City Hall of Oviedo is the institution responsible for the local administration of Oviedo, the capital of the Principality of Asturias. Tourism in Oviedo stands out for its historical heritage and pre-Romanesque monuments. Its charming old town and rich Asturian cuisine, especially cider, attract visitors. The City Hall of Oviedo promotes initiatives to foster sustainability and the quality of life for the city's residents.
Asturias, located on the northern coast of Spain, is a region known for its stunning mountainous landscape and rich cultural tradition. Referred to as “The Natural Paradise,” it combines a fascinating historical legacy with renowned cuisine, where cider is one of the main highlights.
More than just a way to serve the drink, “escanciado” is a deeply rooted tradition, an art that requires skill and precision, with official competitions and specialized professionals. This practice, which has become a symbol of Asturian identity, offers a unique experience that captures the essence of the region.
With the aim of bringing this tradition into modern times, a Mixed Reality application has been developed to allow users to practice “escanciado” countless times. This innovative technology merges virtual elements with the real world, recreating the process without the need for a bottle of cider, making learning easier and enhancing users’ skills in an enjoyable way.
Mixed Reality (MR) is one of the most advanced technologies within the immersive experience ecosystem, as it allows for the real-time overlay and interaction of digital elements with the physical world. Unlike Augmented Reality (AR), which only overlays visual information, MR enables the dynamic integration of virtual objects with the environment and the user’s response, providing a unique experience.
Thanks to specialized Extended Reality (XR) devices, with motion sensors and spatial recognition systems, users can intuitively manipulate and interact with digital elements, achieving a more natural and immersive experience.
As a result, the “Virtual Escanciado” application invites users to experience the process of traditional Asturian cider pouring. Beyond perfecting the technique, participants can compete against each other to achieve the highest score, turning the tradition into a fun and memorable activity. This promotes its spread among new generations and strengthens the image of Oviedo as a leading gastronomic and cultural destination.
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